JUST WHAT THE WORLD NEEDED.
Actually, no. Fronteer Strategy isn’t ‘just’ another consulting firm, but one with a clear idea of why, how and what. The ‘double e’ is a conscious typo (thanks for warning me though, mum) that refers to our backgrounds: engineer, marketeer… and anthropologist. We apply our wide variety of interests and experience to develop clutter-cutting marketing strategy: innovation, co-creation and brand development.
As our name suggests, our main interest is in the ‘new’ and ‘unknown’. Whether it be new strategies, new markets, new concepts or products; we enjoy being ‘out there’ with our clients on the frontiers, where new value is created.
No offense to other consulting firms, but I think we can honestly claim some points on the interesting-o-meter. The company was founded by Martijn Pater and myself, James Veenhoff. Martijn is an engineer with 8 years of consulting experience. Prior to launching Fronteer, he rode his motorbike from Amsterdam to China and back – as well as inventing, developing and marketing a new soft-shell helmet for outdoor & active sports. My own background is in growth strategy, and I have extensive experience in the fashion and luxury brand industry. My main field of expertise is brand strategy, specializing in the so-called niche, new luxury and ‘vanguard’ brands. Due to my work as co-founder of Amsterdam International Fashion Week, I have also become very interested in Urban Development and hope to make use of my expertise in this area too.
3 comments:
I am so happy to read this. This is the kind of manual that needs to be given and not the random misinformation that's at the other blogs. Thanks for sharing this.
Pic Scheme
Thank you for sharing a nice article.
PIC Grant
Nice post. I liked your post so much. In fact Brand harvest is the leading branding agency in India. We do consulting for Branding strategies, positioning, Re-positioning and Architecture Services. We have manybrand strategy consulting firms all over india.
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