Co-creation exists in many different ways. Which type to choose is depending on the challenge at hand. There is always an initiator, i.e. the party that decides to start a Co-creation initiative. This can be a company or just a single person. One or (many!) more contributors will be joining along the process. The initiator determines who can join and under what conditions.
• Ownership: Is the outcome owned by just the initiator or by contributors as well?
The 5 Guiding Principles in Co-creation
In Co-creation it is a fine line between doing it right or not cracking it. It is a people’s business. Successful Co-creation initiatives all share 5 common rules:
The White Paper is available through Fronteer Strategy
Author: Martijn Pater
Date: April 2009
Fronteer Strategy is an Amsterdam-based consulting firm, specialised in marketing strategy. Our key areas of expertise are innovation, co-creation and brand development. We have diverse backgrounds. Our inquisitive nature is supported by entrepreneurial experience and solid business sense. www.fronteerstrategy.com
Rooftop is an expert co-creation tool. Unrestricted perspectives, a hand-picked group of people working together, no interference from day-to-day hassles. A pressure-cooker for insight, inspiration and innovation, it serves to create solid, spot-on concepts and strategies. We believe that co-creation is a long-term engagement between clients and people from outside their company. It’s success is expressed in inspiration, enthusiasm and action. www.welcometorooftop.com