Friday, 16 January 2009
A WARM WELCOME IN HELSINKI
One month ago we held a Rooftop co-creation session in Helsinki for Nokia. The subject involved developing scenarios for using mobile phones in the future. The people we invited to join the excellent Nokia team flew in from Portugal, Belgium, Holland and Sweden. A great mix of backgrounds and characters formed the basis for a successful workshop.
Nokia is actually one of our most cherished clients. They see the true value and meaning of co-creation. Together with them we are exploring the road less travelled in open innovation. This road is one where companies actually allow people from outside to join its challenges for a longer period of time. Nokia intends to come back to our external professionals in a few months to actually touch base on the progress that has been made. And even after that, 9-12 after the session, we would like to review with the entire group what had been done with the workshop outcome. Did it change in any way Nokia's product portfolio, strategy or vision? I can't wait to find out.
Discussion continued in any case long after the session in the KLM business class - our private lounge.