Wednesday, 19 November 2008
Last week we were off to the Big Apple, doing a retailer landscape analysis for one of our cherished clients. Although the city was as vibrant and lively as ever, we soon got to see the flipside of it...
The overall message was clear: business really has changed for retailers the last couple of months. Whether you're an independent store, a chain or department store, the retailer landscape has some difficult times ahead. Several smaller players are expected to close their doors somewhere these coming months and according to most retailers, the worst has yet to come.
But how to survive? It's easier when money is moving and people are spending, but in times of recession retailers really have to be creative to get their share. In that case, perhaps it means that they shouldn't focus on what might not work, but rather think of what could work, explore boundaries. It's a time where companies have to get inventive and get resourceful to stand out.
Luckily for us, there was one retailer who invited this brilliant, famous little character to his store to trigger the crowds. That's where we found out that... Kermit the Frog is still alive!!